Case Study – Weightmatters

Assessments & Diagnostics for Health & Fitness Professionals

We just had some great feedback on the value of Forms on the Fly to a client — so thought we’d share it! Forms on the Fly is gaining a reputation as a valuable tool for health and fitness professionals. All of them use assessment and diagnostic tools in some form — whether it’s purely through structured conversations, or by using more formalised paper-based questionnaires.

With Forms on the Fly, it’s a quick and easy process to automate these for use online, as James Lamper of Weightmatters has done so successfully. James specialises in the psychology of eating behaviour. He helps his clients to create a new relationship with food, eating and their body.

James wanted more interaction on his website, so that potential customers could explore their weight and health issues at a time to suit them. In effect, anyone with a worry or concern about their weight could begin to benefit from James’ expertise 24/7. Using Forms on the Fly, it was simple matter to transform some of the diagnostics he was already using in his consultations into interactive questionnaires offering instant feedback.  James says “Building trust and a relationship with my prospects before a sale makes it so much easier, and Forms on the Fly gives me so many options to connect with real people.”

James’ aim was to heighten the interest of prospects visiting his site, and to provide a way to show his knowledge and skills in the field. Forms on the Fly tools enables him to do both. To make it an even more powerful as a marketing tool, if a respondent’s answers suggest that they may need help, they are offered a special discount when they submit one of Weightmatter’s forms. The numbers speak for themselves: in January, 11 people completed one of his online diagnostics and three of those are now clients. As each client is worth over £1,000, James emailed us to say “This is an amazing result. Forms on the Fly has made a tremendous impact on my business, and I would recommend this geat service to any business”.

Case Study – Cambridge Tab quizzes

Quizzes for online newspaper engage their readers

The Tab is an online newspaper for students at Cambridge University. It’s run by students, and is the only newspaper in Cambridge operated solely by students. Using Forms on the Fly they have transformed their quizzes from lists of questions and answers to interactive and engaging games.

Lottie Unwin, Associate Editor, commented: ‘The ability to add scores and provide users with an assessment at the end of the questions, creates an experience.  Because we exist only online, creating a quiz the reader can enjoy alone, rather than requiring a partner to read out the questions, is very important to us. And, with the branding option, the quizzes add a very easy professional touch to our site.  As we are run entirely by volunteers, the speed with which such a professional tool can be employed is very useful.’

Using quizzes built with Forms on the Fly has increased the average time readers spend on the Tab site, which is an important statistic for potential advertisers.  Lottie said: ‘I have been very surprised, and delighted, to see how many readers complete the quizzes.  For example, we recently published the “Tab’s Big 2010 Quiz” which so far has been read by 1,261 people and 424 readers have finished the 15 question quiz.’

Now they’ve seen the potential, they are beginning to think more broadly about ways they can use the Forms on the Fly application across their site, employing it, for example, to find out more about their writers. Their staff can quickly teach themselves how to use the application and soon find it useful for implementing lots of their ideas.

If you’d like to try their latest quiz, just click on the picture below!