Case Study – Weightmatters

Assessments & Diagnostics for Health & Fitness Professionals

We just had some great feedback on the value of Forms on the Fly to a client — so thought we’d share it! Forms on the Fly is gaining a reputation as a valuable tool for health and fitness professionals. All of them use assessment and diagnostic tools in some form — whether it’s purely through structured conversations, or by using more formalised paper-based questionnaires.

With Forms on the Fly, it’s a quick and easy process to automate these for use online, as James Lamper of Weightmatters has done so successfully. James specialises in the psychology of eating behaviour. He helps his clients to create a new relationship with food, eating and their body.

James wanted more interaction on his website, so that potential customers could explore their weight and health issues at a time to suit them. In effect, anyone with a worry or concern about their weight could begin to benefit from James’ expertise 24/7. Using Forms on the Fly, it was simple matter to transform some of the diagnostics he was already using in his consultations into interactive questionnaires offering instant feedback.  James says “Building trust and a relationship with my prospects before a sale makes it so much easier, and Forms on the Fly gives me so many options to connect with real people.”

James’ aim was to heighten the interest of prospects visiting his site, and to provide a way to show his knowledge and skills in the field. Forms on the Fly tools enables him to do both. To make it an even more powerful as a marketing tool, if a respondent’s answers suggest that they may need help, they are offered a special discount when they submit one of Weightmatter’s forms. The numbers speak for themselves: in January, 11 people completed one of his online diagnostics and three of those are now clients. As each client is worth over £1,000, James emailed us to say “This is an amazing result. Forms on the Fly has made a tremendous impact on my business, and I would recommend this geat service to any business”.

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