Quizzes for online newspaper engage their readers
The Tab is an online newspaper for students at Cambridge University. It’s run by students, and is the only newspaper in Cambridge operated solely by students. Using Forms on the Fly they have transformed their quizzes from lists of questions and answers to interactive and engaging games.
Lottie Unwin, Associate Editor, commented: ‘The ability to add scores and provide users with an assessment at the end of the questions, creates an experience. Because we exist only online, creating a quiz the reader can enjoy alone, rather than requiring a partner to read out the questions, is very important to us. And, with the branding option, the quizzes add a very easy professional touch to our site. As we are run entirely by volunteers, the speed with which such a professional tool can be employed is very useful.’
Using quizzes built with Forms on the Fly has increased the average time readers spend on the Tab site, which is an important statistic for potential advertisers. Lottie said: ‘I have been very surprised, and delighted, to see how many readers complete the quizzes. For example, we recently published the “Tab’s Big 2010 Quiz” which so far has been read by 1,261 people and 424 readers have finished the 15 question quiz.’
Now they’ve seen the potential, they are beginning to think more broadly about ways they can use the Forms on the Fly application across their site, employing it, for example, to find out more about their writers. Their staff can quickly teach themselves how to use the application and soon find it useful for implementing lots of their ideas.
If you’d like to try their latest quiz, just click on the picture below!
Using Forms on the Fly as an educational tool for pre-screening & assessments
CDA carry out a range of training and workshop modules for a broad range of large organisations. This work includes contributing to the post-graduate programme at the Brighton & Sussex Medical School, helping future health leaders manage and communicate knowledge.
The sessions cover a lot of ground, and it’s very helpful if the attendees begin the day with a good understanding of what will be covered and some of the core underlying concepts. The post graduate programme is taught in modules so attendees may need to get back ‘into the zone’ after a period away from studying. It’s also important that CDA understand competency levels and concerns in advance so that the pitch of the training can be adjusted if required.
Forms on the Fly enables them to:
- Use the forms as mini-questionnaires, with quiz elements, allowing people to demonstrate understanding / skill sets, rate competency levels and flag key areas of interest and concern. The forms are easy to create and highly flexible. They can divide the forms into sections and use a combination of response options including multiple-choice and free text.
- Record who has completed each form so they can chase slow responders (who can be emailed directly from the system).
- They can also include additional insights either onscreen as people are completing the questionnaire or when they download their completed version. These insights add context to the questions, explain less familiar concepts and also provide a springboard to background reading.
Anne Caborn of CDA commented: ‘Forms on the Fly adds value to the day and puts delegates into direct contact with us online via our blog (it could just as easily be our website), so encouraging them to browse the rest of our offering and download research, white papers etc. We are currently looking at creating a more generic quiz with Forms on the Fly, to use as a broader business engagement tool.’
CDA is a content strategy and digital communications consultancy