Author Archives: Tom Lewis

Why are our forms so intelligent anyway?

Forms are a key element in any website which needs to collect data from its users.  Traditionally, a form was added to a site as a static entity, which sat on the contact page, asking standard questions and accepting replies – then sending these replies to a site administrator.  Today though, the web has moved on, and people expect more interactivity from their websites – it’s all about ‘engagement’ – how much you can interact with a visitor, keep them on your site longer, and make them feel that you really understand their needs and wants.

Forms on the Fly’s intelligent forms allow you to do just this – whether you want to add lead generation tools, diagnostic forms, or forms just for fun, our technology lets you design a form which not only asks questions, but also listens to the replies.  What this means is that you can reply instantly to a form fill with much more than a simple “thank you” – in fact, if you wish, you can use the replies to generate a bespoke response to that visitor.  So if you provide a range of services and the purpose of your form is to help your visitor choose one, it’s time to stop asking questions and replying later.  Set up a Forms on the Fly form, ask the same questions, and then deliver your recommendation there and then.  You can even add hyperlinks to direct your visitor to the right page on your site.  Imagine being able to act as an on-site advisor 24/7, totally automatically, and without even having to be in front of your PC waiting for visitors.  You can get on with building your business, and let Forms on the Fly show your visitors what they need to know.

How to use Forms on the Fly as a lead generation tool

Forms on the Fly was designed as a flexible way of designing interactive forms and quizzes for all kinds of applications, but we think that one of the most powerful and valuable uses is for on-site lead generation forms for small business.  The reason is this – standard forms just take data from visitors, they interrogate but don’t reply, and this means that once your visitor fills out your contact form and leaves your site, it’s a race against time to contact them before the competition does.

What Forms on the Fly does is provide a set of tools which enable you to extend your contact form with a set of questions designed to find out exactly what your visitor wants – and then (here’s the clever bit), deliver them personalised advice based on their answers.

So let’s assume you sell website hosting.  You have 3 products, all of which are different, and you want to promote the right one to each visitor.  If they phoned you, you’d know exactly what to ask, and what replies to give – and by doing so, you’d lead your prospect towards one of your products – the one right for their needs.

With Forms on the Fly, you can do exactly this, but automatically and without any help from you.  All you need to do is translate your typical questions into a form, and add this form to your site. Now when your visitors hit your site, they fill out your form, answer the questions, and using our reponse scoring technology you can direct them to the best possible page on your site, and promote the most suitable product or service for their needs – all of this happens automatically, and you get an email with their details so you can follow up. We know that many business owners hate cold calling – well now you can warm up your visitors before you call – capture their details and their needs, and contact them to confirm the solution your interactive form delivered.

Forms on the Fly is an evolution in contact form technology – make the most of every visitor who comes to your site – they are all looking for something, so why not ask them, evaluate their responses and deliver your solution, around the clock, and automatically?

Try Forms on the Fly now – we have a Free Forever version, which you can use to evaluate the system, and we offer a premier plan at £7 ($12) per month, which allows you to add your own branding, and includes support for HTML in the response – which means you can direct your visitors to specific pages on your site, or even affiliated links on other sites.